On my previous post I discussed a bit about keyword research and some mistakes to avoid. After that post I had a reader, Stephanie ask me what Moz was, as I had mentioned it in that previous post. The simple answer is Moz is one of the best website competitive analysis tools you can find.
Why should you use?
When you are trying to make an effective post it is important to know what your competition is doing in order to rank higher than them. I only use the free features on Moz. It gives me enough information to know if I should continue to pursue a set of keywords or I should move on to the next one.
How to use
If the first page of a keyword Google search shows all of the competition has high DA, domain authority, and a high PA, page authority, then you should move on to the next set of keywords you found in Jaaxy. By high I mean anything higher than 50. I prefer only to compete against domain authorities less then 30. If you can find this with a page authority less than 5 you might have a great keyword.
Where is the Keyword listed?
But wait don’t stop there. Take a look at the titles of each of the articles for the keyword you just looked up. Is the keyword in the title of the competition’s article? If so they might be harder to outrank.
Keep digging deeper! Do you see the keyword in the meta description? I guess I should say what a meta description is. It is that little summery under the title of the article in search engine results. Below you see a result from a Google Search on “Uses for Google Analytics”. I just pulled the number one result. The title is “9 Awesome things you can do with Google Analytics 5”. The https line is the actual website link. Right below that you see a little description saying “Google Analytics 5 took the best features…” Guess what? That is the meta description.
Okay, so if the keyword you are trying to rank for is in that meta description don’t worry yet, it will just be a bit harder to outrank them. The two other numbers listed under that are the Moz results. It shows that this particular page has a PA of 56 with 46 backlinks! That is a lot of backlinks and a high PA. Also if you look right next to that you see a DA of 81. The combination of these two things could mean it is a bad choice to try and rank for “Uses for Google Analytics”. The good news on it is that they keyword you are trying to rank for would not be in the title or the meta description.
The last thing I like to look at then is clicking on the links of each of the top results in the search engines. You want to check the first and last paragraph. Is the keyword you are looking at there? If not they may not be optimized for that keyword. So you still might be able to outrank a high PA and DA for that exact term, especially if the other answers are all no.
Okay I talked a bit about how I use Moz in my keyword research. Here I have to say they do have a premium feature. I do not, nor have I ever, used the premium feature. There are no affiliate links in this article. Any link I put here is solely for your benefit. I will in no way benefit, other than knowing that I have helped someone.
Okay now for the nitty, gritty. I use Chrome as my web browser. I am not sure if the same tool is available for other browsers or not. With Chrome, you can add the “Moz Bar”. The Moz Bar is added to your toolbar to the right of your website address window. To activate it you just need to click on it and your search results will appear like the ones you see in this post.
Cost of Moz Bar
It is free to download and use. They do try to sell you on their other features. Once again I have not tried their other features so I am not sure if the additional costs are worth it in the end. Even if you chose to pay for the extra features I will not have any gains from you doing so. However, if you do choose to use the premium offers, please make sure you post below your own experiences and any value or lack of value that they may have.
First think I want to say is thank you to my reader Stephanie for asking me the question about Moz. It inspired me to write this post.
When doing keyword research don’t just stop at the overall traffic or the number of competing websites. Make sure you also look at the competition. The good thing is now days with the internet it is very easy to see what the competition is actually doing. I think one of the bests website competitive analysis tools out there is Moz, or Moz Bar, it really allows you to dive that little bit extra to beat your competition and get higher rankings. You can download the Chrome version of Moz Bar here for free. You can see my top recommendation here or all my recommendations here. As always please leave your comments, questions, and personal experiences below.