It is obvious that with such a venture you expect that many of the visitors to your site will actually be willing to take a positive action towards buying your products and services. That is the reason they are called prospective clients and the more the reason why there is need to reach out to them. Sometimes just reaching out to them isn’t enough. You really need to know how to improve your conversion rates, or at least maximize them.
For you to succeed in bringing them to the point they actually buy your products or services, you need to use several approaches that will help you be successful. But before we get there, there are a number of ways you can use to check whether you have succeeded in improving your conversion rates and these include;
- Look at your past successes.
- The percentage of visitors to your site that have bought something from you on your online platform, those who have taken time to fill a form, as well as those who have called in.
- The potential clients who have been sent proposals.
These are some of the things that you may opt to consider and moving on to answer the question on how you can increase your conversion rates whether it is at the point which a prospective client is utilizing their email addresses, making a purchase, or filling a form. Here are some thing that you can do to help the process.
What is Your Inventory
You know your inventory, but it is not a bad idea to let your potential clients know as well. Especially if you have a just in time inventory system. Of course this will work better if you are dealing with tangible products online and you can do this by passing some communication such as “Order now….only 2 remaining.” This gives your potential client a sense of urgency and may cause them to buy now rather than later.
If you want your clients to jump into the idea of trying out your products with little or nothing to worry about, then you might as well think of using stories and a language that is charged emotionally. This should be with reference to the products you are dealing in and yes, you might be surprised to see just how many bought the product by using this approach. One way to do this is to pose questions that the customer will say, “yes” to. By doing so the customer gets into a pattern of saying yes. Then when you propose your product for sale they have a greater chance of buying. This is an age old tactic used by many people in sales.
Feature Customer Reviews
There is no sure way to win the confidence of a prospective client more than by having good customer reviews. You need them to get to the point where they actually buy your products, before you can have any reviews but it you can get positive reviews then you are on your way to success.
Live Chat Feature
There are clients who might probably want to engage you more regarding the product / services you are offering and if you do not have a way of getting in touch with them at the right time to answer all their questions, you may miss out. A live chat tool can be very instrumental in this case for addressing the concerns of your clients.
Make Purchasing Easy
You should make the purchase process as easy as possible. Having a very long checkout form should never happen. After all you are out to make more conversions and there shouldn’t be long forms in the way of them buying your product. Many sites drive clients away thinking they will get extra information from their client, but instead of making the sale the potential client exits.
All your clients will be looking forward to get exactly what they have paid for once they make an online purchase. Should they be given something different, you will lose their trust which will also put your business in jeopardy. Therefore, ensure you give your clients all details regarding the deal you are giving to them. You don’t like bad surprises, neither do your clients.
A Guarantee Could Be Helpful
If clients see that you have a policy that allows refunds with no questions attached to the same on all of your purchases, they will be more than willing to do business with you which can also translate to more sales going forward. Don’t just stick with the 30-day money back guarantee. Try to think outside the box. If it is a digital product maybe give them a trail period, that is free. This ads huge value to your product and your customers.
These and more approaches will help you get more conversions than you would have otherwise achieved. They also foster good relations between you and your clients. Building trust and confidence in potential customers may take time but with the approaches discussed, you can build lasting relationships faster. In the end your business will be better off.
I have built several businesses off line and it wasn’t until I found my top recommendation that I really learned how to build one online. It does take time, but with effort you too can learn how to build a successful online business. I have also compiled a list of several things that have helped me over the years on my recommendation page.
As always if you have any questions, comments, or your own personal experiences, please leave them below.